{"product_id":"prada-paradigme-edp","title":"PRADA Paradigme EDP","description":"\u003cdiv\u003e\u003cspan\u003eWhat if theres another way? Paradigme, the new signature masculine fragrance by Prada.\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eA fragrance that transcends traditional preconceptions by asking what if theres another way\u003c\/li\u003e\n\u003cli\u003eA question as an invitation to experiment and open new perspectives\u003c\/li\u003e\n\u003cli\u003eConfidence is redefined as curiosity, strength as finesse, and success as the freedom to create your paradigm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAnother way to name a fragrance Paradigme : [pa-ruh-dym] noun\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eA new perspective\u003c\/li\u003e\n\u003cli\u003eA new way of thinking, doing, being\u003c\/li\u003e\n\u003cli\u003eAn augmented anagram of Prada creating a direct connection with our feminine icon: Paradoxe\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAnother way to compose a fragrance Paradigme Eau de Parfum\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eParadigme Eau de Parfum rethinks the traditional way to create a fragrance\u003c\/li\u003e\n\u003cli\u003eOur master perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville decided to open a new olfactive paradigm by inverting the traditional fragrance composition architecture, tracing from the bottom up in a reversed pyramid; a symbolic echo of the iconic Prada triangle itself\u003c\/li\u003e\n\u003cli\u003eThe result is an avant-garde yet highly sophisticated Ambery Woody signature oscillating between enveloping warmth and exhilarating freshness\u003c\/li\u003e\n\u003cli\u003eOpening on the warm sensuality of ambery woods composed of Peru Balm and Benzoin resin and vigorous Guaiac wood\u003c\/li\u003e\n\u003cli\u003eAt the heart, an iconic green Bourbon Geranium this time reinvented with floral rosy facets unfolding on a fusing Calabrian Bergamot Heart and airy musks uplifting the entire composition\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe obsession for this composition was audacity, the audacity to challenge classicism propose a new model, more sensual and magnetic Marie Salamagne, Master Perfumer\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eAnother way to design a bottle\u003c\/span\u003e\u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eThe Paradigme bottle immediately invites curiosity\u003c\/li\u003e\n\u003cli\u003eAn architectural silhouette of radical elegance softened by rounded edges and an avant-garde statement through the tactile tilted Prada triangle, the houses iconic signature\u003c\/li\u003e\n\u003cli\u003eA bottle lacquered in an intense and alluring black to green gradation, the houses iconic color\u003c\/li\u003e\n\u003cli\u003eThe outerbox is etched to echo the brands signature Saffiano leather cross-hatching, signed with a silver Prada logo\u003c\/li\u003e\n\u003cli\u003eWhen conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens\u003c\/li\u003e\n\u003cli\u003eThe green color feels unexpected; the beveled edge of the inverted triangle emerges as a tactile and surprising detail. In this way, it is characteristically Prada, being both undeniably sophisticated, but with a touch of eccentricity. Coralie Salem, Creative Director, Prada Beauty\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"PRADA","offers":[{"title":"50ml","offer_id":42678000582750,"sku":null,"price":162.0,"currency_code":"AUD","in_stock":true},{"title":"100ml","offer_id":42678000615518,"sku":null,"price":205.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0652\/0163\/5422\/files\/2861459_23770412_21518496.jpg?v=1776651121","url":"https:\/\/lcluxcosmetic.com.au\/products\/prada-paradigme-edp","provider":"LC Lux Cosmetic","version":"1.0","type":"link"}